/* ЮПЛАБ — фирменный стиль сайта. Палитра и шрифты по брендбуку Uplab. */
:root{
  --gold:#dfae46;
  --gold-dark:#c1902f;
  --cyan:#5faab6;
  --cyan-dark:#3d8792;
  --deep:#1c3a44;
  --ice:#7fc9dd;
  --mint:#bfe3d6;
  --white:#ffffff;
  --ink:#1c3a44;
  --muted:rgba(28,58,68,.70);
  --line:rgba(28,58,68,.10);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  font-family:"Segoe UI",Calibri,-apple-system,BlinkMacSystemFont,Roboto,Arial,sans-serif;
  color:var(--ink);background:var(--white);line-height:1.65;
  -webkit-font-smoothing:antialiased;
}
h1,h2,h3,h4{font-family:"Century Gothic","Futura","Trebuchet MS",sans-serif;font-weight:700;line-height:1.2}
a{color:inherit}
img{max-width:100%;display:block}
.wrap{max-width:1180px;margin:0 auto;padding:0 24px}
.narrow{max-width:900px}

/* ---------- HEADER ---------- */
header{
  position:sticky;top:0;z-index:60;background:rgba(255,255,255,.94);
  backdrop-filter:blur(10px);border-bottom:1px solid var(--line);
}
.nav{display:flex;align-items:center;justify-content:space-between;height:82px;gap:24px}
.brand{display:flex;align-items:center;gap:13px;text-decoration:none;flex-shrink:0}
.brand img{height:50px;width:auto}
.brand b{
  display:block;font-family:"Century Gothic",sans-serif;font-weight:700;
  letter-spacing:.26em;font-size:16px;color:var(--gold);line-height:1;
}
.brand i{
  display:block;font-style:normal;font-size:9.5px;letter-spacing:.13em;
  text-transform:uppercase;color:var(--muted);margin-top:6px;max-width:230px;line-height:1.4;
}
.nav ul{display:flex;gap:30px;list-style:none;align-items:center}
.nav ul a{
  text-decoration:none;font-size:12.5px;letter-spacing:.11em;text-transform:uppercase;
  color:var(--deep);font-weight:600;padding-bottom:4px;border-bottom:2px solid transparent;transition:.2s;
}
.nav ul a:hover{color:var(--cyan)}
.nav ul a.on{color:var(--gold);border-bottom-color:var(--gold)}
/* Перекрёстная ссылка на сайт «Матрёшка Личности» (внешний проект YupConsult) */
.nav ul a.ml-link{color:#fff;background:var(--cyan);border-radius:999px;padding:8px 16px;border-bottom:0;letter-spacing:.06em}
.nav ul a.ml-link:hover{background:var(--cyan-dark);color:#fff}
.burger{display:none;background:none;border:0;font-size:26px;color:var(--deep);cursor:pointer;line-height:1}

/* ---------- BUTTONS ---------- */
.btn{
  display:inline-flex;align-items:center;gap:9px;padding:15px 32px;border-radius:999px;
  text-decoration:none;font-weight:600;font-size:14.5px;transition:.25s;border:1.5px solid transparent;
}
.btn-gold{background:var(--gold);color:#fff;box-shadow:0 8px 22px rgba(223,174,70,.30)}
.btn-gold:hover{background:var(--gold-dark);transform:translateY(-2px);box-shadow:0 12px 28px rgba(223,174,70,.40)}
.btn-line{border-color:rgba(95,170,182,.5);color:var(--deep);background:rgba(255,255,255,.7)}
.btn-line:hover{border-color:var(--cyan);color:var(--cyan);background:#fff}

/* ---------- PAGE HERO ---------- */
.phero{
  position:relative;overflow:hidden;
  background:
    radial-gradient(1000px 560px at 82% 6%, rgba(127,201,221,.32), transparent 64%),
    radial-gradient(760px 500px at 4% 94%, rgba(191,227,214,.50), transparent 62%),
    linear-gradient(165deg,#ffffff 0%,#f7fcfd 54%,#eef8f7 100%);
}
.phero::after{
  content:"";position:absolute;inset:0;pointer-events:none;
  background:url("mark.webp") no-repeat right -100px center;background-size:contain;opacity:.06;
}
.phero .wrap{position:relative;z-index:2;padding:76px 24px 68px}
.phero.big .wrap{padding:100px 24px 92px}
.crumb{
  font-size:11.5px;letter-spacing:.2em;text-transform:uppercase;color:var(--cyan-dark);
  font-weight:700;margin-bottom:18px;
}
.phero h1{font-size:clamp(30px,4vw,50px);max-width:900px;margin-bottom:22px}
.phero h1 em{font-style:normal;color:var(--gold)}
.phero p{font-size:18px;color:var(--muted);max-width:720px}
.phero .btns{display:flex;gap:14px;flex-wrap:wrap;margin-top:34px}

/* герой главной: два столбца */
.home-hero{display:grid;grid-template-columns:1.2fr .8fr;gap:60px;align-items:center}
.home-hero .lock{display:flex;flex-direction:column;align-items:center}
.home-hero .lock img{max-width:300px;filter:drop-shadow(0 16px 36px rgba(28,58,68,.15))}
.credo{
  text-align:center;font-family:"Century Gothic",sans-serif;font-weight:700;
  font-size:clamp(16px,1.7vw,20px);color:var(--deep);margin-top:26px;line-height:1.55;
}
.credo span{color:var(--gold);font-weight:400}
.tagline{
  text-align:center;font-family:"Century Gothic",sans-serif;letter-spacing:.24em;
  font-size:11px;color:var(--gold);margin-top:12px;text-transform:lowercase;
}
.badges{display:flex;gap:10px;flex-wrap:wrap;margin-top:30px}
.badge{
  font-size:12.5px;padding:8px 16px;border-radius:999px;font-weight:600;
  border:1px solid rgba(95,170,182,.32);color:var(--cyan-dark);background:rgba(191,227,214,.28);
}

/* ---------- SECTIONS ---------- */
section{padding:88px 0}
section.tight{padding:64px 0}
.alt{background:linear-gradient(180deg,#f8fcfd 0%,#eff8f8 100%)}
.sec-head{max-width:780px;margin-bottom:48px}
.sec-head.center{margin-left:auto;margin-right:auto;text-align:center}
.eyebrow{
  font-size:11.5px;letter-spacing:.22em;text-transform:uppercase;color:var(--cyan-dark);
  font-weight:700;margin-bottom:14px;
}
.sec-head h2{font-size:clamp(25px,3vw,38px);margin-bottom:16px}
.sec-head p{color:var(--muted);font-size:17px}
.lead-txt{font-size:17px;color:var(--muted);max-width:820px}
.lead-txt p+p{margin-top:16px}

/* ---------- CARDS / GRIDS ---------- */
.g2{display:grid;grid-template-columns:repeat(2,1fr);gap:26px}
.g3{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
.g4{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.card{
  background:#fff;border:1px solid var(--line);border-radius:18px;padding:32px 30px;transition:.28s;
}
.card:hover{transform:translateY(-4px);box-shadow:0 18px 40px rgba(28,58,68,.10);border-color:rgba(95,170,182,.35)}
.card h3{font-size:19px;margin-bottom:12px}
.card p{font-size:15px;color:var(--muted)}
.card ul{margin:12px 0 0 0;padding-left:0;list-style:none}
.card li{font-size:14.5px;color:var(--muted);padding-left:20px;position:relative;margin-top:9px}
.card li::before{content:"";position:absolute;left:0;top:9px;width:7px;height:7px;border-radius:50%;background:var(--gold)}
.tag{
  display:inline-block;font-size:10.5px;letter-spacing:.15em;text-transform:uppercase;
  font-weight:700;padding:6px 13px;border-radius:999px;margin-bottom:16px;
}
.tag-gold{background:rgba(223,174,70,.15);color:#b8862a}
.tag-cyan{background:rgba(95,170,182,.15);color:var(--cyan-dark)}
.tag-mint{background:rgba(191,227,214,.38);color:#3a7a68}

/* карточка-ссылка «Сотрудничество» */
.linkcard{
  display:flex;flex-direction:column;justify-content:space-between;gap:22px;
  background:#fff;border:1px solid var(--line);border-radius:20px;padding:36px 34px;
  text-decoration:none;transition:.28s;min-height:230px;
}
.linkcard:hover{transform:translateY(-5px);box-shadow:0 20px 44px rgba(28,58,68,.12);border-color:var(--gold)}
.linkcard h3{font-size:21px;margin-bottom:10px}
.linkcard p{font-size:15px;color:var(--muted)}
.linkcard .go{font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:var(--gold);font-weight:700}

/* цифры */
.nums{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.num b{display:block;font-family:"Century Gothic",sans-serif;font-size:34px;color:var(--gold);line-height:1.1}
.num span{display:block;font-size:14px;color:var(--muted);margin-top:8px}

/* шаги */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0}
.steps .st{position:relative;padding:34px 22px 26px;border-top:3px solid rgba(28,58,68,.10)}
.steps .st::before{
  content:"";position:absolute;top:-9px;left:22px;width:15px;height:15px;border-radius:50%;
  background:var(--gold);border:3px solid #fff;box-shadow:0 0 0 2px var(--gold);
}
.steps .st .n{font-size:11.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--cyan-dark);font-weight:700;margin-bottom:8px}
.steps .st h3{font-size:17px;margin-bottom:10px}
.steps .st p{font-size:14px;color:var(--muted)}

/* ---------- ЭТИКЕТКА ---------- */
.labels{display:grid;grid-template-columns:repeat(3,1fr);gap:44px;justify-items:center}
.lbl-wrap{display:flex;flex-direction:column;align-items:center;gap:22px;width:100%}
.label{
  width:100%;max-width:250px;aspect-ratio:250/610;border-radius:3px;
  background:linear-gradient(180deg,#ffffff 0%,#fcfeff 60%,#f5fbfd 100%);
  box-shadow:0 18px 44px rgba(28,58,68,.13);
  position:relative;overflow:hidden;transition:.3s;
  display:flex;flex-direction:column;align-items:center;padding:10% 16px 8%;text-align:center;
}
.label:hover{transform:translateY(-7px);box-shadow:0 28px 62px rgba(28,58,68,.19)}
.label .mark{width:48%;height:auto;margin-bottom:8%;position:relative;z-index:2}
.label .word{
  font-family:"Century Gothic",sans-serif;font-weight:400;letter-spacing:.26em;
  font-size:clamp(15px,1.55vw,19px);color:var(--gold);text-indent:.26em;line-height:1;
  position:relative;z-index:2;
}
.label .slog{
  font-family:"Century Gothic",sans-serif;font-size:9px;letter-spacing:.03em;color:var(--deep);
  margin-top:9px;position:relative;z-index:2;display:flex;align-items:center;gap:7px;white-space:nowrap;
}
.label .slog::before,.label .slog::after{content:"";width:14px;height:1px;background:var(--gold)}
.label hr.gold{width:40%;height:0;border:0;border-top:1px solid var(--gold);opacity:.8;margin:11% 0 0;position:relative;z-index:2}
.label .ico{position:relative;z-index:2;display:block}
.label .ico.mtn{width:34%;margin:9% 0 7%}
.label .ico.drop{width:9%;margin:7% 0 6%}
.label .pname{
  font-family:"Century Gothic",sans-serif;font-weight:400;font-size:11.5px;letter-spacing:.19em;
  text-transform:uppercase;color:var(--deep);line-height:1.9;position:relative;z-index:2;
}
.label .claim{font-size:9.5px;letter-spacing:.13em;text-transform:uppercase;color:var(--cyan);line-height:1.85;position:relative;z-index:2}
.label .still{font-size:9.5px;letter-spacing:.19em;text-transform:uppercase;color:var(--deep);opacity:.85;margin-top:auto;position:relative;z-index:2}
.label .vol{font-family:"Century Gothic",sans-serif;font-size:13px;color:var(--deep);letter-spacing:.05em;margin-top:8px;position:relative;z-index:2;line-height:1.4}
.label .vol small{display:block;font-size:9px;opacity:.7;letter-spacing:.12em}
.label .wave{position:absolute;left:0;right:0;bottom:14%;height:22%;z-index:1;opacity:.9}
.lbl-cap{text-align:center;max-width:270px}
.lbl-cap .t{font-family:"Century Gothic",sans-serif;font-weight:700;font-size:17px;color:var(--deep)}
.lbl-cap .s{font-size:13.5px;color:var(--muted);margin-top:5px}

/* иконки-маркеры */
.feats{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.feat{display:flex;align-items:center;gap:14px}
.feat svg{flex:0 0 34px;width:34px;height:34px;stroke:var(--cyan);fill:none;stroke-width:1.4}
.feat span{font-size:12px;letter-spacing:.11em;text-transform:uppercase;color:var(--deep);opacity:.85;line-height:1.5}

/* палитра */
.swatches{display:flex;gap:12px;flex-wrap:wrap;margin-top:14px}
.sw{width:38px;height:38px;border-radius:10px;border:1px solid var(--line)}

/* ---------- ТАБЛИЦА ---------- */
.tbl{width:100%;border-collapse:collapse;background:#fff;border-radius:16px;overflow:hidden;border:1px solid var(--line)}
.tbl th{background:rgba(191,227,214,.45);color:var(--deep);text-align:left;padding:16px 20px;font-size:12.5px;letter-spacing:.09em;text-transform:uppercase;font-weight:700}
.tbl td{padding:16px 20px;border-top:1px solid rgba(28,58,68,.08);font-size:14.5px;vertical-align:top;color:var(--muted)}
.tbl td:first-child{color:var(--deep);font-weight:600}
.tbl tr:hover td{background:rgba(191,227,214,.14)}

/* ---------- КОНТАКТЫ ---------- */
.c-list{list-style:none;display:flex;flex-direction:column;gap:22px}
.c-list li{display:flex;gap:16px;align-items:flex-start}
.c-ico{flex:0 0 46px;height:46px;border-radius:13px;display:grid;place-items:center;background:rgba(95,170,182,.12);color:var(--cyan);font-size:19px}
.c-list .k{font-size:11.5px;letter-spacing:.15em;text-transform:uppercase;color:rgba(28,58,68,.5);font-weight:700}
.c-list .v{font-size:16.5px;font-weight:600;color:var(--deep);text-decoration:none;display:block;margin-top:2px}
.c-list a.v:hover{color:var(--cyan)}
.req{background:#fff;border:1px solid var(--line);border-radius:18px;padding:30px}
.req dl{display:grid;grid-template-columns:auto 1fr;gap:14px 22px;font-size:15px}
.req dt{color:rgba(28,58,68,.55);white-space:nowrap}
.req dd{color:var(--deep);font-weight:600}

/* ---------- CTA ---------- */
.cta{
  border-radius:24px;padding:56px 48px;text-align:center;
  background:
    radial-gradient(700px 400px at 84% 8%, rgba(127,201,221,.34), transparent 64%),
    radial-gradient(600px 380px at 8% 92%, rgba(223,174,70,.18), transparent 62%),
    linear-gradient(160deg,#f6fcfd,#eaf6f5);
  border:1px solid rgba(95,170,182,.24);
}
.cta h2{font-size:clamp(23px,2.6vw,32px);margin-bottom:14px}
.cta p{color:var(--muted);max-width:640px;margin:0 auto 28px}

/* ---------- FOOTER ---------- */
footer{background:linear-gradient(180deg,#ffffff 0%,#eef8f7 100%);border-top:1px solid rgba(95,170,182,.22);padding:56px 0 32px;font-size:14px;color:var(--muted)}
.f-grid{display:grid;grid-template-columns:1.3fr 1fr 1fr;gap:40px;padding-bottom:32px;border-bottom:1px solid rgba(95,170,182,.22)}
.f-grid img{height:80px;width:auto;margin-bottom:16px}
.f-grid h4{font-size:12px;letter-spacing:.15em;text-transform:uppercase;color:var(--deep);margin-bottom:16px}
.f-grid ul{list-style:none;display:flex;flex-direction:column;gap:11px}
.f-grid a{text-decoration:none;color:var(--muted)}
.f-grid a:hover{color:var(--gold)}
.f-bot{padding-top:24px;display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;font-size:13px}
.f-bot .tg{color:var(--gold);font-family:"Century Gothic",sans-serif}

/* ---------- АДАПТИВ ---------- */
@media(max-width:1000px){
  .nav ul{display:none}
  .burger{display:block}
  .nav ul.open{
    display:flex;flex-direction:column;align-items:flex-start;position:absolute;top:82px;left:0;right:0;
    background:#fff;padding:22px 24px;gap:18px;border-bottom:1px solid var(--line);box-shadow:0 12px 24px rgba(28,58,68,.08);
  }
  .brand i{display:none}
  .home-hero{grid-template-columns:1fr;gap:40px}
  .home-hero .lock{order:-1}
  .home-hero .lock img{max-width:200px}
  .g2,.g3,.g4,.nums,.steps,.f-grid,.labels{grid-template-columns:1fr;gap:22px}
  .labels{gap:46px}
  .label{max-width:260px;margin:0 auto}
  .feats{grid-template-columns:1fr 1fr}
  .nums{grid-template-columns:1fr 1fr}
  .steps .st{border-top:0;border-left:3px solid rgba(28,58,68,.10);padding:8px 0 24px 24px}
  .steps .st::before{top:2px;left:-9px}
  .tbl thead{display:none}
  .tbl tr{display:block;border-top:1px solid var(--line);padding:8px 0}
  .tbl td{display:block;border-top:0;padding:6px 16px}
  section{padding:60px 0}
  .cta{padding:40px 26px}
  .req dl{grid-template-columns:1fr;gap:4px 0}
  .req dd{margin-bottom:12px}
}